Lantana urticoides is a species of flowering plant in the verbena family, Verbenaceae. It is a perennial shrub with a woody base and herbaceous stems that can grow up to 6 feet (1.8 meters) tall. The leaves are opposite, ovate to lanceolate, and up to 3 inches (7.6 cm) long. The flowers are small and tubular, arranged in clusters that can be red, yellow, orange, or pink.