Florist's daisy (Chrysanthemum morifolium)

The opposite side of the downtown Great Barrington, Massachusetts shop featuring the multicolored mum container with gourds and pumpkins at is base and a bit of the dried vine that draped across the storefront from this mum container all the way over to the corner flowerbed in the other photo. The entire town, as is true for so many of Massachusetts small townships, is beautifully arrayed with flowers. I suppose if a town is frozen and bleak so much of the year, summer COLOR and softness would be desired celebration! They do it well here.